The Art of Humanity - Advertising Campaign
The brief
Create an advertising campaign to spread awareness and
encourage people to volunteer for Mercy Malaysia: a nonprofit
volunteer relief organisation that provides medical and
humanitarian services locally and abroad.
The concept
A large amount of revenue and donations are garnered from art
exhibitions and art pieces each year - an amount that could
drive organisations such as Mercy Malaysia to do so much more.
This campaign is skewed at an artistic angle, consisting of print
ads, art exhibitions, auctions and artist collaborations.
The hibiscus is part of the logo of MM, which symbolises courage and
life. This campaign will make use of the hibiscus as an imagery to
reflect the values and efforts of MM.
Print Ads
Print ads take on a collaged style, each representing a different aspect
of MM’s humanitarian services. The hibiscus is a cover of support and shelter
for the needy and wounded.
Print ads take on a collaged style, each representing a different aspect
of MM’s humanitarian services. The hibiscus is a cover of support and shelter
for the needy and wounded.
Ambient
Collaboration with Christo & Jeanne Claude; taking over
iconic spaces/monuments to spread awareness and make a bold statement.
iconic spaces/monuments to spread awareness and make a bold statement.
